The Sunset Flow: Protecting Deliverability and Saving Money
One of the most overlooked but essential flows in email marketing is the Sunset Flow. While many flows…
Designing a Birthday Flow That Delights and Converts
Birthdays are personal, memorable moments. When used strategically in marketing, they offer a golden opportunity to build stronger…
Popup Form Audit: Boost Conversions and Improve User Experience
Popup forms are one of the most essential tools to capture leads, grow your email list, and drive…
Why Twitter Remains One of the Most Powerful Platforms for Driving Targeted Traffic
In the fast-paced world of digital marketing, brands are constantly searching for platforms that deliver real-time engagement, targeted…
Lists vs. Segments: The Foundation of Smart Email Marketing
When it comes to building a successful email marketing strategy in Klaviyo (or any platform), there are two…
The 4 Pillars of Profitable Email Marketing (and Why They Drive 90% of Your Results)
Email marketing is the most powerful revenue channel you own—but only if you approach it with the right…
Why Email + SMS Is the Revenue-Boosting Duo Every Brand Needs
In today’s hyper-competitive e-commerce landscape, relying on a single marketing channel isn’t enough to build relationships or maximize…
Zero-Party Data: The Privacy-First Fuel for Personalization, Trust, and Revenue
Zero-party data (ZPD) is information customers intentionally and proactively share with you—preferences, needs, intentions, and context. Because it’s…
The Best AI-Powered Popup Tools in 2025 (and How They Lift Conversions)
Well-built popups still convert in 2025—and the data backs it up. Across 1B+ displays, the average popup CVR…
The Ultimate List Growth Tool: Alia Pop-Up Forms Explained
Growing a high-quality email list is one of the most powerful assets a brand can build in 2025.…