Sender reputation is like a credit score for your email domain and IP address — it’s … What Is Sender Reputation and Why It Matters for Email DeliverabilityRead more
Author: Andre Hospidales
SPF, DKIM, and DMARC: The Email Security Trio Every Brand Must Set Up
When it comes to email marketing and brand communication, there’s one ugly reality we can’t ignore … SPF, DKIM, and DMARC: The Email Security Trio Every Brand Must Set UpRead more
How to Use Google Postmaster Tools to Improve Email Deliverability
If your emails keep landing in Gmail’s spam folder, you don’t need guesswork—you need data. Google … How to Use Google Postmaster Tools to Improve Email DeliverabilityRead more
How to Structure an Email for Maximum Impact: The 4 Main Sections
If you want your emails to not just look good but actually convert, you need to … How to Structure an Email for Maximum Impact: The 4 Main SectionsRead more
The Power of Graphical Content in Email Marketing: Why Infographics Are a Game-Changer
When it comes to email marketing, words matter — but visuals often speak louder. Today’s subscribers … The Power of Graphical Content in Email Marketing: Why Infographics Are a Game-ChangerRead more
Mastering Consistency: The Power of an Effective Email Marketing Calendar
Why Every Brand Needs an Email Marketing Calendar When it comes to email marketing, success doesn’t … Mastering Consistency: The Power of an Effective Email Marketing CalendarRead more
The Fundamentals of a Successful Email Campaign Strategy
Email marketing is still one of the highest-ROI channels available to brands—but success isn’t about blasting … The Fundamentals of a Successful Email Campaign StrategyRead more
Email Flows 101: How Automated Sequences Drive Revenue
What Are Email Flows? Email flows are automated sequences triggered by specific customer actions—joining your email … Email Flows 101: How Automated Sequences Drive RevenueRead more
List Growth Mastery: How to Capture More Leads from the Traffic You Already Have
Driving traffic to your site is expensive—whether you’re paying for ads, investing in SEO, or putting … List Growth Mastery: How to Capture More Leads from the Traffic You Already HaveRead more
Content for Email Growth: The 2025 Playbook for Brands
In 2025, email marketing is still the most profitable channel for brands—but the game has changed. … Content for Email Growth: The 2025 Playbook for BrandsRead more