In the age of personalization, knowing who your customers are—and what they care about—isn’t just an … Unlocking Customer Insights: How Profile Properties Help Brands Understand, Engage, and GrowRead more
Email Marketing
How to Build Stronger Customer Relationships with an Omnichannel Strategy Using Email, SMS, and Push Notifications
Today’s consumers don’t stick to just one channel—they move seamlessly between email, text, and apps on … How to Build Stronger Customer Relationships with an Omnichannel Strategy Using Email, SMS, and Push NotificationsRead more
How a Los Angeles Cosmetic Brand Can Personalize Marketing With Klaviyo Custom Properties
Email marketing isn’t just about reaching inboxes—it’s about making every subscriber feel like your message was … How a Los Angeles Cosmetic Brand Can Personalize Marketing With Klaviyo Custom PropertiesRead more
How to Use Gamification to Turn Shoppers Into Loyal Customers
The most successful brands don’t just sell products—they create experiences. One of the most effective ways … How to Use Gamification to Turn Shoppers Into Loyal CustomersRead more
The Complete Guide to Klaviyo Profiles: The Single Source of Truth for Your Customers
If you want to unlock the full power of Klaviyo, you need to understand profiles. Profiles … The Complete Guide to Klaviyo Profiles: The Single Source of Truth for Your CustomersRead more
How to Build Emotional Connection With Your Audience Through Email Content
The brands winning in today’s crowded digital world aren’t just sending emails—they’re creating relationships. Your audience … How to Build Emotional Connection With Your Audience Through Email ContentRead more
Why Mastering the Customer Journey is the Key to Unlocking Email Marketing Success
If you’re serious about building a profitable brand, you can’t afford to ignore your customer journey. … Why Mastering the Customer Journey is the Key to Unlocking Email Marketing SuccessRead more
Predictive Analytics in Klaviyo: How to Build Smarter Customer Journeys and Drive More Revenue
One of the most powerful features inside Klaviyo isn’t just sending emails — it’s using predictive … Predictive Analytics in Klaviyo: How to Build Smarter Customer Journeys and Drive More RevenueRead more
Understanding Email Bounce Rate: What It Is, Why It Matters, and How to Keep It Low
In email marketing, one of the most critical health metrics to track is bounce rate. A … Understanding Email Bounce Rate: What It Is, Why It Matters, and How to Keep It LowRead more