Stop Attracting One-Time Buyers — Use Smart Incentives to Build Loyal Customers
In today’s competitive e-commerce landscape, brands are constantly searching for ways to stand out and capture the attention…
Email Metrics and Analytics: How to Track, Measure, and Improve Your Campaigns
Email marketing is one of the most powerful tools available to brands, but success isn’t just about sending…
The Power of Email Click Rate: Your #1 Indicator of Success
When it comes to email marketing, not all metrics are created equal. For years, open rate was the…
Email Compliance 101: GDPR, CAN-SPAM, and CASL—What They Are and How to Stay on the Right Side
If you collect emails and send marketing content, you’re handling personal data—and that comes with legal responsibilities. Following…
Choosing the Right Email Marketing Platform: Comparing a Selection of Today’s Best Tools
Email marketing is one of the most profitable channels available to businesses today. But in order to do…
The Last Chance Email: Turning Hesitant Shoppers into Confident Buyers
Every brand knows this moment: you’ve welcomed a new subscriber, shared your story, built trust, and highlighted your…
From Confusion to Clarity: Using Welcome Flows to Drive Confident Purchases
When someone signs up for your email list, they’re showing interest in your brand—but interest doesn’t always translate…
📊From Gold Rush to Growing Pains: The Ecommerce Timeline (2020–2025)
The ecommerce landscape has changed dramatically over the past five years. What once felt like a gold rush…
Klaviyo: The Leading Email & SMS Platform for Ecommerce Growth
In the fast-moving world of ecommerce, email marketing isn’t just a nice-to-have—it’s a critical driver of revenue, customer…
Step-by-Step Influencer Marketing Plan to Grow Your E-Commerce Store
Goal: Drive targeted, high-intent traffic to your store that converts into newsletter signups and sales.Approach: Partner with niche-aligned…