✉️ Email 1 — Thank You From The Founder
Timing: Immediately (0 min)
Subject line ideas
- Your Order Means the World
- Thank You So Much For Your Order
- Thank You For Choosing Us
- We Got Your Order
Preview text
We’re beyond grateful for your support. Here’s what happens next.
Copy
Hey {{first_name}},
I just wanted to personally reach out and say thank you.
Your order means the world to us.
When you shop with us, you’re not just buying {{product_name}} —
you’re helping us {{insert mission, e.g. support artisans / reduce plastic waste / build a healthier community}}.
It truly keeps us going.
P.S. Still browsing? This is the perfect time to add to your order before we pack it up! 💛
[Keep Shopping]
— {{founder_name}}, Founder
✉️ Email 2 — Want to Add More?
Timing: Same day or next day
Subject line ideas
- WAIT… there’s more!
- Want anything else?
- Recommendations for your order
- Looking for anything else?
Preview text
Your order is still open — here are some picks you might love.
Copy
Hey {{first_name}},
Your order is still being prepped — perfect chance to grab something else you’ll love.
✨ Recommended for you:
- {{product_recommendation_1}}
- {{product_recommendation_2}}
- {{product_recommendation_3}}
Want to add one more thing before we ship?
[Add to My Order]
We’ll make sure it all ships together. Easy. 💛
— The {{brand_name}} Team
✉️ Email 3 — We’re On It
Timing: 3 days later
Subject line ideas
- We’re On It!
- Your Order Is In Progress
- You Can Expect Your Order in [X] Days
- Getting Excited?
- The Wait Is Almost Over…
Preview text
Your order’s in the works — here’s what to expect.
Copy
Hi {{first_name}},
Just a quick heads up — your order is on track and almost out the door.
You’ll get a tracking number as soon as it’s ready.
While you wait, here are some top picks our customers add next:
🛍 {{cross_sell_1}}
✨ {{cross_sell_2}}
🎁 {{cross_sell_3}}
[Explore More Products]
Thanks for being part of our story!
— The {{brand_name}} Crew
✉️ Email 4 — How to Get the Most Out of Your Product
Timing: 3 days after purchase
Subject line ideas
- How to Get the Most Out of Your Order
- Tips and Tricks for Your New Item
- {{product_name}} 101
- Guide to {{product_name}}
- What to Know About Your Order
Preview text
Maximize your new {{product_name}} with these simple tips.
Copy
Hey {{first_name}},
Your new {{product_name}} is almost there!
Here’s how to get the absolute best out of it:
✅ {{tip_1}}
✅ {{tip_2}}
✅ {{tip_3}}
We can’t wait to see how you use it.
Have questions? Just hit reply — we’re always here.
[More Tips & Tricks]
— The {{brand_name}} Team
✉️ Email 5 — Let’s Get Social
Timing: 2-5 days after purchase
Subject line ideas
- Let’s get social
- Let’s make it official
- Follow our socials
- Access More Exclusive Content
- Here’s Where the Magic Happens
Preview text
Join us on {{social_platform}} for tips, community, and exclusive offers.
Copy
Hey {{first_name}},
Want behind-the-scenes looks, early drops, and special surprises?
Come hang out with us on {{social_platform}}!
We’d love to have you as part of our growing fam.
[Follow Us on {{social_platform}}]
Can’t wait to see you there!
— {{brand_name}} 💛
✉️ Email 6 — Check-In From the Founder
Timing: 2-5 days after last email
Subject line ideas
- How’d it go?
- Checking in On Your Order
- Let Us Know How It Went!
- Following Up
- So… How Was it?
Preview text
Just wanted to make sure everything’s perfect with your order.
Copy
Hey {{first_name}},
It’s {{founder_name}} again.
I wanted to personally check in — how did your order turn out?
If there’s anything you need, or even if you just want to tell us what you loved, hit reply.
P.S. If you’re happy with everything, we’d be so grateful for a quick review.
It helps more than you know.
[Leave a Review]
Thanks again for being here.
— {{founder_name}}, Founder
🚀 Optimization Tips
✅ Test short vs heartfelt vs playful versions of these.
✅ Try graphic-heavy vs text-only.
✅ Split subject lines with emojis vs no emojis.
✅ Test including social proof or UGC images in Email 3 or 4.
✅ Always have a clear CTA button above the fold.
