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customer segmentation

2 posts
Two hands type on a laptop, flanked by hands holding phones. Floating email icons suggest communication and connection in a tech setting.
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    EEmail Marketing

    Lists vs. Segments: The Foundation of Smart Email Marketing

    • byAndre Hospidales
    When it comes to building a successful email marketing strategy in Klaviyo (or any platform), there are two…
    Close-up of diverse hands holding smartphones, engaging with screens. The atmosphere is social and connected, highlighting digital interaction among friends.
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      EEmail Marketing

      How to Make VIP Customers Feel Special (and Why It’s the Secret to Driving Loyalty & Sales)

      • byAndre Hospidales
      Not all customers are created equal. While every buyer matters, a certain segment—your VIP customers—contributes disproportionately to your…
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