In email marketing, one of the most critical health metrics to track is bounce rate. A … Understanding Email Bounce Rate: What It Is, Why It Matters, and How to Keep It LowRead more
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The Power of Email Click Rate: Your #1 Indicator of Success
When it comes to email marketing, not all metrics are created equal. For years, open rate … The Power of Email Click Rate: Your #1 Indicator of SuccessRead more
Spam Traps: The Hidden Threat That Can Destroy Your Email Reputation
Email marketing can be one of the most profitable channels for any business—but only if you … Spam Traps: The Hidden Threat That Can Destroy Your Email ReputationRead more