Email marketing is one of the oldest digital marketing channels, and because of that, it’s surrounded … 12 Common Misconceptions About Email Marketing (and the Truth Behind Them)Read more
email marketing engagement
Why Unsubscribes Aren’t Always a Bad Thing (and When They Signal a Content Problem)
When brands see unsubscribes roll in, the first reaction is often panic. “We’re losing our audience!” … Why Unsubscribes Aren’t Always a Bad Thing (and When They Signal a Content Problem)Read more
Harnessing the Power of User-Generated Content to Elevate Your Email Marketing
What is User-Generated Content (UGC)? User-generated content (UGC) is any form of content—photos, videos, reviews, testimonials, … Harnessing the Power of User-Generated Content to Elevate Your Email MarketingRead more