Read More EEmail Marketing 11 Common Misconceptions About Email Marketing (and the Truth Behind Them)byAndre Hospidales Email marketing is one of the oldest digital marketing channels, and because of that, it’s surrounded by myths,…
Read More EEmail Marketing Why Unsubscribes Aren’t Always a Bad Thing (and When They Signal a Content Problem)byAndre Hospidales When brands see unsubscribes roll in, the first reaction is often panic. “We’re losing our audience!” But the…
Read More EEmail Marketing Harnessing the Power of User-Generated Content to Elevate Your Email MarketingbyAndre Hospidales What is User-Generated Content (UGC)? User-generated content (UGC) is any form of content—photos, videos, reviews, testimonials, social media…