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zero party data

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A person holding a smartphone displaying a fashion app, with content category options like accessories and shoes. Coffee and cake on a table create a cozy setting.
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    EEmail Marketing

    Zero-Party Data: The Privacy-First Fuel for Personalization, Trust, and Revenue

    • byAndre Hospidales
    Zero-party data (ZPD) is information customers intentionally and proactively share with you—preferences, needs, intentions, and context. Because it’s…
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